Picture this: You've just spent three weeks perfecting a customer journey that's converting like crazy. Your boss loves it. Your team loves it. Heck, even your customers love it. Then someone drops the bomb - "Great! Now we need five more just like it for our other product lines."
Cue the internal screaming.
But wait - before you start questioning your career choices or considering a new life as a llama farmer, there's something you need to know about. HubSpot's Journey Cloning feature is about to become your new best friend, and trust me, this friendship comes with serious benefits.
Gone are the days of manually recreating every. single. workflow. step. (Yes, Karen from 2019, I'm looking at you and your 47-step journey that took a month to rebuild). Today, we're talking about duplicating entire customer journeys faster than you can say "marketing automation."
Journey Cloning in HubSpot is basically the ctrl+c, ctrl+v of the marketing automation world - except way cooler and infinitely more powerful. Think of it as having a master blueprint of your most successful customer journey that you can photocopy, tweak, and deploy in minutes rather than weeks.
Here's the deal: You've got a journey that works. Maybe it's your killer onboarding sequence that turns trial users into paying customers. Or perhaps it's that re-engagement campaign that brings dormant leads back from the dead. Whatever it is, Journey Cloning lets you take that entire workflow - triggers, emails, delays, branches, the whole shebang - and create an identical copy.
But here's where it gets really good. Once you've cloned your journey, you're not stuck with a carbon copy. You can jump in and modify anything you need. Different product? Swap the content. Different audience? Adjust the timing. Different goal? Tweak the conversion actions. The foundation stays rock-solid while you customise the details.
The technical magic happens behind the scenes. HubSpot preserves every connection, every condition, every tiny detail you've meticulously crafted. No more screenshots. No more documentation nightmares. No more "wait, what was that filter criteria again?" moments.
Let me paint you a picture of life without Journey Cloning. It's Monday morning. You need to create a customer journey for your new product launch. You know you have a similar journey that performed amazingly last quarter. So you open two browser tabs, squint at your screen, and start the mind-numbing process of recreating everything manually. By Wednesday, you're only halfway done and you've already made three mistakes that you'll discover during testing (if you're lucky).
Now let's talk about life WITH Journey Cloning:
What used to take days now takes minutes. I'm not exaggerating. Complex journeys with dozens of steps, multiple branches, and intricate timing? Cloned in seconds. That product launch journey? You'll have the foundation ready before your morning coffee gets cold.
Your brand voice, your timing strategy, your conversion logic - it all stays perfectly aligned across every journey. No more "why does this journey feel different?" questions from your team. Your customers get a consistent experience whether they're in Journey A or Journey Z.
Growing company? Expanding product line? Entering new markets? Journey Cloning means your marketing automation can keep pace with your ambitions. Create region-specific versions, product-specific variations, or persona-based adaptations without breaking a sweat.
We all know we should be A/B testing more. But who has time to build two complete journeys from scratch? With cloning, you can create test variations in minutes. Different subject lines? Clone and modify. Alternative timing? Clone and adjust. Revolutionary new approach? Clone and experiment.
Human error is real, friends. When you're manually recreating complex workflows, something always gets missed. A forgotten filter here, a wrong delay there. Journey Cloning eliminates these risks because you're starting with something that already works.
Ready to join the cloning revolution? Here's your game plan:
Start with your stars: Identify your top-performing journeys. These are your cloning candidates - the ones with proven results that deserve to be replicated.
Clone with purpose: Don't go clone-crazy. Think strategically about which journeys make sense to duplicate and adapt.
Customise intelligently: The beauty of cloning is that you keep what works and change what needs to be different. Don't overthink it.
Track your results: Keep tabs on how your cloned journeys perform compared to the originals. This data is gold for future optimisation.
Share the knowledge: Once you've mastered cloning, teach your team. The more people who know this trick, the more efficient your entire marketing operation becomes.
Look, marketing automation can be complex. There's no sugar-coating that. But features like Journey Cloning are game-changers because they take something complicated and make it manageable. They turn "I need three days to build this" into "Give me 30 minutes."
In a world where marketing teams are asked to do more with less, where personalisation at scale is the expectation not the exception, and where speed to market can make or break a campaign - Journey Cloning isn't just nice to have. It's essential.
So next time someone asks you to create "just one more journey like that other one," you can smile, crack your knuckles, and get it done before lunch. Because you're not just a marketer anymore - you're a journey cloning wizard, and your magic wand is just a few clicks away.
Welcome to the future of marketing automation. It's faster, smarter, and a whole lot more fun than the old way.
Trust me, once you start cloning, you'll wonder how you ever lived without it.
Need help? Reach out for a chat.