We talk about Inbound Marketing a lot, but don't for a second think that there isn't also a time and a place for a good old fashioned advertising campaign. Normally used as a catch-call term to describe a short-term, multi-media campaign based around paid media; advertising campaigns can still help a lot of brands sell.
Developing a strong advertising strategy normally means building out a robust plan for how best to spend your paid media budget in order to get you the best return and the most of whatever it is you're looking for, whether it's leads, sales or something else entirely. We'll explore everything from traditional advertising options such as TVC's and Billboards to more modern solutions like Social Media, Native Advertising and Adwords.