Sarina Russo Institute is a Registered Training Organisation educating over 10,000 Australian and International students each year in vocational education and English language courses. As part of our partnership, we ran lead generation campaigns, developed sales automation and set up lead nurturing.
SRI first approached Neighbourhood at the beginning of the pandemic in 2019 after acknowledging that their conversion rate was suffering. With COVID-19 imminently threatening to affect the livelihood of not just theirs, but companies all over the globe in addition to a suffering conversion rate, they also recognised that time was of the essence in setting up a marketing, sales and service strategy that would see them not just survive, but thrive.
A big part of our focus was on the lead generation strategy in which we were able to surpass our goal by over 45%. That's an extra 95 leads than anticipated across the 3 months!
The automation implemented as part of the sales pipeline means that Sarina Russo Institute are no longer spending time manually sending and replying to emails. In addition to this, the student's journey has been better categorised to ensure that it is one that is as seamless as possible. This has meant less time is required when it comes to working with each new student, with automation filling in the gaps and keeping things moving.
"Finding tech consultancies FOR your marketing solutions is easy. Finding marketing solutions FROM your tech consultancies is not. These guys are MarTech experts that execute on your complete customer journey. Wouldn’t have it any other way nowadays."
The Australian Institute of Fitness approached Neighbourhood in late 2018, looking for assistance with the improvement of their Hubspot portal. At the time, they had 28 sales team members in over 6 states across Australia and were struggling to implement the structure that could help them scale and grow effectively.
We were able to build robust, effective and helpful processes for their sales team that are still in use today. The learnings we made with regards to paid advertising strategy still play a role in Enables advertising, resulting in consistently strong, quality returns. Our original goal was to help Enable build a version of themselves that was able to scale, and that’s exactly what they’ve been doing for the last few years.
“We engaged Neighbourhood towards the end of 2018 for their expertise concerning Hubspot Sales & Marketing Optimisation. The team are a wealth of knowledge, energy and pure optimiser. If there is a quicker, better way to do something in Hubspot. I am confident they know how. They are providing our Sales and Marketing teams with more intelligence and we are looking forward to rolling out more projects with them and seeing the results.”
Enable College is a Registered Training Organisation located in South Australia that provides Aged Care, Childcare and Business courses. They originally approached Neighbourhood to assist them with lead generation and for assistance with building their funnel for new student sign-ups.
We were able to build robust, effective and helpful processes for their sales team that are still in use today. The learnings we made with regards to paid advertising strategy still play a role in Enables advertising, resulting in consistently strong, quality returns. Our original goal was to help Enable build a version of themselves that was able to scale, and that’s exactly what they’ve been doing for the last few years.
"The team at Neighbourhood turned our marketing around from the point where we were sitting around waiting for the phone to ring to getting on the front foot, targeting our audience and message and using Hubspot to automate so much of the funnel process. Now we are able to turn the lead tap on and off depending on our capacity to cope with the increased inquiries. Neighbourhood know Hubspot and was able to get it all rolling for us with little to no technical input from our end. I would recommend the whole package to anyone - get Neighbourhood to manage your digital marketing and get him to set up Hubspot for you."
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