Blog

When we learn. We share.

Neighbourhood is Australia's #1 Rated Hubspot Diamond Partner!

Well, we may be in a pandemic, but that doesn't mean that we can't share some good news; Neighbourhood Co are proud to announce that we're officially Hubspot ...
Marketing
read

Vanessa Parisi

How to Build a Memorable Brand on a Budget

I'm going to go a little Dora the Explorer here and ask you a question you can chose to either respond to - or just stare blankly at. How would you define ... 'brand'? And I know the search bar is right there, but don't Google it. What does branding mean to you? If you're struggling, and you're...

Marketing
read

Email Marketing for Each Stage of the Buyers Journey

The introduction of countless shiny new messaging and social media platforms has meant we often focus too much energy on social media and gain the belief that it’s the best way to communicate. But with the number of global email users amounting to 3.9 billion with 99% of which check their inbox...

Marketing
read

How to Improve Your Conversion Rates in 10 Steps

Conversion rates or CR’s, are a big deal when talking about marketing, because if you’re not turning lookers into buyers at a high rate, what are you advertising for? While there is no such thing as a perfect conversion rate score (so we think anyway), ideally you want to break into the top 10% —...

Marketing
read

How Customer Retention Can Improve Profits.

Like most businesses, you work hard to acquire new customers in order to grow and obtain sales. But, like most businesses you are also forgetting that the easiest customers too please are the ones you already have. Money doesn’t grow on trees, so you wouldn’t want to just throw it around aimlessly,...

Customer Service
read

Subscribe Here!

Which Social Media Platform Your Business Should Focus On (Quiz)

So, you’ve got your content but now you're stuck wondering what to do with it? Should it be in the form of an Instagram story, should you shoot a YouTube video or a write up a blog post like the one you are reading at this very moment. Well, the following test will help you uncover the perfect...

Marketing
read

Best Practices for Working From Home During Coronavirus Pandemic

Working from home is no longer something we once lusted after for a while at the office, but a harsh reality for many individuals amid the spread of COVID-19. With the government cracking down more and more with social distancing, working from home will become many people's new normal. This new...

Marketing
read

The Coronavirus Effect: How Digital Marketers Must Respond

As is life, we are and will continue to navigate through sustained uncertainty, and never has uncertainty been more rife than in 2020 - one week we're fighting fires, the next we're trying to stay afloat, and now? Coronavirus - a worldwide pandemic that promises to touch everything we love, from...

Marketing
read

How Search Engines Work and Ways to Get Noticed By Them!

Creating content to educate and provide value to people is a crucial element of inbound marketing and SEO strategies are what help get this information recognised. But before we start talking about SEO (search engine optimisation) strategies or even trying to understand SEO as a topic, let's get...

Marketing
read

How to Get to Know Your Customer (3 Steps to Buyer Persona Creation)

Inbound marketing at its core, is all about humanising and creating relationships with your prospects. In a world full of virtual conversations and technological interaction, let's face it - we crave getting real. Developing a buyer persona is 100% the best way to understand the relationship...

Marketing
read
No More Posts