Trav White
In today’s developed world, social media has become something far more than a platform for communication. Platforms like TikTok, Facebook, and Twitter have become as widespread and ubiquitous as television or phones. And whichever one of them you prefer — chances are that you spend a large chunk of...
When you begin working on any marketing campaign, there's one thing you need to decide on first, and no it's not if your third coffee for the day is a smart idea — it's your target audience. This is as true for marketing in the pre-Internet era as it is today, although modern technology allows us...
These days, we’ve got more online content to interact with than ever before — and not nearly enough time to see, read, and watch it all. So let’s be honest — what would you rather do, spend an hour reading a boring wall of text on a Facebook post, or take a quick look at a snappy, short, and...
Whether you or I like it or not, advertising is everywhere. All you have to do is turn on the TV and you're being sold a 3-piece blender, open a magazine or take a drive through the city for 101 reasons on why to order that Big Mac we both know you want. The biggest, "Pick me!" Era is upon us as...
You’ve probably heard it already — but landing pages can make or break an online business. Thankfully, creating a good one isn't quantum physics, but it does take a bit of work. You might be surprised, but making high-converting eCommerce landing pages means doing more than making them look good. ...
What good is a business if no one knows it exists? All those amazing products, unbeatable services, super-duper branding, and snazzy websites go to waste if no one looks at them. And since they can’t afford to put ads on TV, what’s a small business to do to make it big? While there’s no denying...
Take a seat! Let me ask you this: is your business using predictive lead scoring to identify sales leads while finding ways to convert prospects? If not, then I'm sorry to say that you may be missing out on some of your best prospects in helping you boost sales. Every one of us gets a sales call...
If you’ve ever spent time in the presence of professional marketers (a lovely bunch, we must say), you’ve probably heard the terms ‘inbound marketing’ and ‘content marketing’ being thrown around. While this may sound a bit like a foreign language to the uninitiated, both are vital marketing...
This is going to be the biggest, "back in my day!" moment, but email has and continues to stand above the rest. We're not telling fibs when we say email marketing is one of the most effective marketing methods out there. It’s a star player when it comes to generating return on investment (ROI) and...
Today we’re talking all things inbound lead generation for B2B businesses. Why? Well, here at the 'Hood, we know that 53% of marketers spend half (or more) of their budget on lead generation initiatives … so quite frankly, it'd be rude not to offer some advice. As a B2B business owner or...
