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Trav White

Trav is the Managing Director of Neighbourhood.

The Digital Marketing Sales Funnel

How often have you made a purchase purely because you saw it in a window (or more likely, on a website homepage), decided then and there that it was screaming your name, and bought it? If your self-control is anything like mine, that’s actually how you do most of your shopping. Well, the...

Marketing
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Turning a Browser into a Buyer: The Inbound Sales Funnel

How often have you made a purchase purely because you saw it in a window (or more likely, on a website homepage), decided then and there that it was screaming your name and bought it? If your self-control is anything like mine, that’s actually how you do most of your shopping. Well, the impulse...

Sales
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How To Write Monthly Marketing Reports To Impress Your Boss!

Presenting a report can be a difficult challenge for many people, whether they’re confident marketing professionals discussing a campaign with a client or a teenager presenting a 10 minute speech on a book that they most certainly did not read. Unfortunately there’s not much we can do to help...

Marketing
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Native Advertising Is Your Keys To Digital Marketing In 2020

We talk a lot about speaking toyour target audience on their level and communicating on the platforms that they operate on. Well guess what - knowing where they are is just one part of the battle. You need to know the mechanics and idiosyncrasies of those platforms too, because of a little thing...

Marketing
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Marketing Budgets: How much are you spending?

A curve ball I often get thrown by clients is, “How much should I spend on marketing?” While the first response that generally jumps to mind is “How long is a piece of string?” In digital marketing you can spend as much or as little as you want but to hit that sweet spot I've found that there is a...

Marketing
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Instagram Advertising - Do's & Don'ts List [2020 Update]

Did you know Instagram has 500milliondaily active users? And that on average 4.2 BILLION ‘likes’ are handed out every single day? Those are damn big numbers, and they translate into some seriously impressive reach. As far as social media marketingis concerned, Instagram is definitely the way to...

Marketing
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