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Speak to Your Target Audience: 10 Steps for Creating  Buyer Personas

Fun fact, people aren't all the same. Revolutionary thinking, I know, but bear with me. They aren't the same, they have different needs and wants, different ...
Marketing
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Geordie Roberts

5 Tips for Customer Success

What is customer success?

Customer success is the process of anticipating your customer's challenges, questions or issues and proactively providing solutions before they arise. As the name suggests, it's used to set your customers up for success while ...

Customer Service
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The Do's & Don'ts of Automating Customer Service

Automation is all the rage in business and why the hell not! Absolutely, you should be automating where possible to increase efficiency but nobody really talks about the parts you shouldn't. There's a place for automating customer service, but don't be too quick ...

Customer Service
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8 Tips For Great Customer Service in Ecommerce

Customer Service is Important

 

Your customer service can say more about your business than your brand personality does. If your brand message is contradictory to your customer service, which do you think you'll be remembered for?

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Customer Service
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7 Customer Retention Strategy Elements & Why It's Important

Often in business, we get so caught up in the need and hunt for new customers that it can be easy to overlook the sales opportunities staring us right in the face, retaining existing customers. While the hunt is the most exciting part, it costs between

Customer Service
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Ideas For Generating Sales Leads [2019 List]

We've touched on it before how important leads are to a business and for

Sales
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What Is Sales Enablement & Why Is It So Important For Your Sales?

The idea of sales enablement is thrown around a lot in sales these days but don't stress if you're still a little confused by it. Is it just another industry buzzword or is there some substance behind it, delivering real benefits to your sales team and

Sales
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Set Your Business Up For Success With A Company Sales Plan

A company sales plan should be the sales team's bible and should be the first thing any new hires receive during on-boarding. It should give your organisation clarity on everything sales, from your mission, your target market and positioning through to your ...

Sales
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What is Business Development? A Quick Guide

Business development (BD) is the process to identify, nurture and close the deal with new clients and business opportunities to help drive your own business growth and profitability. Although

Sales
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The Best Sales Training Guide For 2019

The average time for a new sales person to go from fresh meat and a little green to deal closing machine in a new company is between six to nine months. ...

Sales
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Hacks for Your Sales Pipeline to Close More Deals!

Regardless of the size of a business, we're always looking for ways to shave costs, increase margins and save time. Automation is the key to ticking off all three of those and I'm not ...

Sales
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Youtube Advertising: How to Guide

Youtube is the home to every type of video content imaginable, from weird cat videos, fail montages, tutorials and how-to videos, all the way to documentaries, amateur tv mini-series to comedy skits.

 

Marketing
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