Dominic Carlin
Some of you may remember a blog post I wrote last year aboutGoogle and Australia's News Media industry going to toe-to-toe.Well, many Australians both at home and abroad got their first taste of hardball from team tech giant when Facebook blocked all access to Australian news media links,...
If you’re anything like me, you may have been a bit taken aback if you jumped on Google on the 17th of August and were met with news that the (digital) sky was falling. In an open letter, linked to from the Google homepage, Mel Silva, MD of Google Australia and speaking on their behalf, had issued...
In my experience, shifting to a new business software option normally falls somewhere on a scale of ‘frustrating’ to ‘extremely, bloody frustrating’. Between working out the little differences, to having to migrate data, to training staff, the whole process can sometimes be daunting enough to...
Raise your hand if you’ve ever left a review for a business. Now, put your hand down if it was a negative review. I’m trusting you all to be honest here since I can’t actually check, honour system guys. I’m guessing there aren’t as many hands still up as we’d expect. Leaving a positive review...
Your web browser does not support iframes, which means that the video Where to start with Social Media Marketing cannot play. So where do you start with Social Media Marketing? Do you remember when a company on social media was considered being ahead of the curve? When a twitter account and a...
This is going to be a bold open from someone writing a blog about how best to close sales calls, but to be totally honest with you; I've never really been a fan of the pushy sales tactics some businesses employ. Admittedly, the 'Wolf of Wall Street' style of slimy, egotistical sales is dying out,...
If you’ve spent any time at all on our website, social media or even in a room with us, you’ve almost definitely picked up on how much we value brands building relationships with their customers. We’re all about it, we refuse to stop bringing it up. One of the core ways that this can be achieved...
Fun fact, people aren't all the same. Revolutionary thinking, I know, but bear with me. They aren't the same, they have different needs and wants, different challenges and different goals. This can make defining a target audience for your marketing campaign pretty bloody difficult, all things...
Books? Archaic. Magazines? Old school. Advertisements in the newspaper? Please! Are we living in the Stone Age? Millennials have the world at their fingertips, 24/7, so you hardly ever see them with traditional mediums anymore. Even computers and laptops are being phased out by their smaller,...
